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With this purchase, you will receive access to the Connected eBook on Casebook Connect, including lifetime access to the online ebook with highlight, annotation, and search capabilities. Access also includes an outline tool and other helpful resources. Connected eBooks provide what you need most to be successful in your law school classes. The new edition of this leading casebook on trademark and unfair competition by Graeme B. Dinwoodie and Mark D. Janis continues to present the subject in a clear, accessible, and up-to-date fashion. The many strands of trademark and unfair competition doctrine are organized into a coherent conceptual framework consisting of a brief examination of foundational concepts, followed by thorough treatments of the law on (1) the creation of trademark rights; and (2) the scope and enforcement of trademark rights and some related causes of action. The traditional case-and-note format is enhanced by problems that help students understand intricate key topics. New to the 6th Edition:  Incorporates prominent new decisions, including the Booking.com case on genericness and the Brunetti case on vulgar marks Introduces useful new cases illustrating fundamental principles, such as the METCHUP case   Deepens coverage of trade dress (including the POCKY functionality opinion) Probes new developments in online marketing Refines treatment of defenses, including the Rogers rule on expressive use and nominative fair use Summarizes the Trademark Modernization Act of 2020 Professors and students will benefit from: Coherent conceptual framework clearly delineating creation of rights and enforcement of rights issues Traditional case-and-note format, enhanced by problems that help students understand intricate key topics Thorough coverage of trademark issues arising in online commerce Integrated coverage of international and domestic doctrine Comprehensive treatment of trade dress protection