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“Bob Aubrey’s Leading Human Development in ASEAN explains how one can navigate, manage and lead successfully in ASEAN. It expounds the ASEAN way of consultation and consensus to appreciate the diversity the region has to offer, as a foundation to understand the differences in a formal and systematic way for businesses to operate. I especially like how Bob has zeroed in on certain characteristics in the region – gotong royong, merdeka, sanook, malasakit and kien curang that define the people in the region that can help frame the appreciation and understanding of how to lead in the region. Leading Human Development in ASEAN is certainly insightful and will be a useful reference to develop the next generation of ASEAN leaders.”