Discription

Pharmacy administration focuses on managing the financial, physical and human resources involved in the practice of pharmacy and the healthcare industry. It involves the evaluation of outcomes associated with pharmacy practice and drug utilization for optimal patient care. This textbook “Pharmacy Administration” throws light on several issues of pharmaceutical care and services which a pharmacist need to equip himself for better managerial, marketing and human resource skills for increasing his effectiveness in the profession. This book provides a lucid exposition of several intricate issues like rational drug use, medication compliance in a simple way. The textbook has been prepared with due care to cater to the needs of student community studying the subject.