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This report analyzes tourism in Asia and the Pacific as a services export industry, assesses how it was hard hit by the pandemic, and looks at ways to better insulate tourism against future shocks. It gives a breakdown of tourism receipts for the region, analyzes the sector’s current state and vulnerabilities, and looks at how free trade agreements, incentives, and multilateral measures can encourage growth. It recommends strengthening tourism infrastructure, developing lesser-known destinations, and using technology to enhance attractions to boost international arrivals and improve vital tourism export earnings.