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Creating Value with Social Media Analytics: Managing, Aligning, and Mining Social Media Text, Networks, Actions, Location, Apps, Hyperlinks, Multimedia, & Search Engines Data

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This non-technical book offers theories, tools, and practical skills on creating value with social media data while developing critical thinking of analytics-business alignment, strategy, security, ethics, and privacy issues.

ISBN 9781977543974
EISBN 9781977543974
Author Gohar F. Khan
Publisher Dr Gohar Khan

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