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Entrepreneurship: Concepts and Cases provides the essentials of entrepreneurship, including key aspects of management, marketing, accounting, and nance for entrepreneurs. This text o ers a step-by-step approach to starting a new business venture, while o ering real-life entrepreneur stories from both well-known business owners and small-town entrepreneurs. The authors cover the most up-to-date information, including COVID-19, and examples of how entrepreneurs and small business owners are responding to the pandemic. The classroom-tested cases are based on actual small business challenges and opportunities. This concise approach to the content allows more time for emphasis on case analysis, discussion boards, and other written assignments during the course.