logo
Main Menu

The Essentials of Business Research

0 Reviews

2

Rent or Buy eTextbook

Expire in November, 08 2024

246.31 SAR

Inclusive of VAT


Note: This product is digital and will be delivered through the e-mail that was entered when registering on the site, you’ll receive an e-mail message containing the digital product code that you will use later for activation once the payment is completed. To learn how to get the product please click here

Discription

The , 2e, is a succinct, streamlined text that focuses on the core concepts and issues in the field while providing an approach to business research that balances theory with practice. It guides the student in designing, conducting, and interpreting research. This comprehensive textbook covers the full range of topics, including the following:

  • Secondary research and data mining
  • Business research ethics
  • Internet research
  • Qualitative data analysis
  • Data collection tool design and deployment
  • Qualitative and exploratory research
  • Statistical analysis
  • Research report preparation

ISBN 9781942041474
EISBN 9781942041504
Author Lawrence Silver;Robert E. Stevens;Courtney Kernek;David L. Loudon;Bruce Wrenn
Publisher Academic Media Solutions

Book Reviews

0 Reviews
tikbook whatsapp