This text explores the influence and effectiveness of sport diplomacy in improving long-term relations between nations by opening a dialogue with international leaders, raising awareness of host countries and bridging cultural differences, and in building international relationships through ambassadors that show the ways in which sport diplomacy can succeed or falter in achieving strategic objectives between influential – and in some cases historically adversarial – countries.
ISBN | 9781940067186 |
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EISBN | 9781940067186 |
Author | Craig Esherick, Robert Baker, Steven Jackson, Michael Sam |
Publisher | FiT Publishing |