Strategic Marketing Management: Theory and Practice outlines the essentials of marketing theory and offers a structured approach to identifying and solving marketing problems. This book presents a strategic framework to guide business decisions involving the development of new offerings and the management of existing products, services, and brands.
| ISBN | 9781936572588 |
|---|---|
| EISBN | 9781936572601 |
| Author | Alexander Chernev |
| Publisher | Cerebellum Press, Inc. |
