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Are you having trouble getting a prospect to commit to more than, "Email me some information, and I'll take a look"? How do you introduce yourself as the new business development manager to inactive account who don’t even remember your company name? So what should you include in your sales pitch or proposal cover letter that hasn't already been said in the full proposal? Do you have trouble drafting a follow-up email after a sales call with something more meaningful than "Thank you for meeting"? If these issues present problems when you email a customer or prospect, you're not alone. But if you're a sales professional or entrepreneur, then you know that sales letters and marketing letters can be your most powerful sales tool. Unlike the spoken word that quickly fades from memory, the written word has staying power—power that can effectively deliver your message while cultivating lasting relationships with customers and clients. But are sales and marketing letters really YOUR most powerful sales tool? Or is it the "paperwork" that gets put off until overcome by events? If you're a business development or marketing manager, then you know that writing sales letters and marketing emails is a valuable and necessary part of your job. But writing can eat away hours and hours of your time! Successful Sales and Marketing Letters provides you with an effective, fast way to generate powerful prose on all the routine and sensitive sales and marketing issues you face each day. You’ll find templates for all the following situations and more: • Setting up sales appointments • Following up on client and prospect meetings... • Dealing with disgruntled customers • Introducing new products or services • Announcing the discontinuation of a product or service • Encouraging a distributor to increase volume • Raising prices • Introducing a new business development manager to the territory • Reactivating "inactive" accounts • Changing the commission structure • Handling credit and collection issues • Requesting testimonials • Asking for referrals • Engaging clients or prospects with "staying in touch" contacts • Getting people to complete your customer satisfaction surveys These sample sales and marketing letters and emails are grouped into these main categories for quick searches and easy use. Part 1: The Sales Cycle (106 letters and email examples for situations such as the following) Part 2: Routine Customer Transactions (82 email and letter samples to handle things like the following) Part 3: Goodwill & Ongoing Customer Relations (41 templates) Part 4: Sales & Marketing Management (90 sample letters and emails) Part 5: Credit & Collection Letters (77 email and sales letter models) So what can you expect from these best-of-the-best sales and marketing templates? This collection of sample sales letters and model emails will • Save you time • Open new business-development opportunities • Increase sales • Strengthen your marketing position • Build goodwill among your customers and employees • Streamline the entire customer experience A-Z Total Number of Marketing and Sales Letters: 394 Total Number of Situations/Topics: 101 If you need a sales letter or marketing email to communicate your message clearly, concisely, and compellingly––and you don't have the time or the skill to find exactly the right words–– this collection is your answer! Award-winning author of 49 books (Simon and Schuster/Pocket Books, Random House/Ballantine, McGraw-Hill, Wiley, Warner, and Thomas Nelson),Dianna Booher has "handled the paperwork" so you can get on with what you do best––selling in person and on the phone! Publisher Rocket Keywords: sales and marketing letters sales books best sellers marketing letters sales pitch letters for sales and marketing best sales and marketing letters sales and marketing letters examples samples templates