Discription

Marketing in Leisure and Tourism: Reaching New Heights explores marketing from the context of understanding marketing, developing a marketing strategy, and achieving organizational objectives, all within the lens of leisure and tourism. This book introduces an applied system for integrating marketing concepts. Moreover, it introduces to a process for identifying the potential tools available for reaching consumers with meaningful messages in effective ways. The author has taught at the higher education level. She has also worked professionally for various hospitality and tourism management organizations.