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Research Themes for Events

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Lifetime

617.49 SAR

Inclusive of VAT


Note: This product is digital and will be delivered through the e-mail that was entered when registering on the site, you’ll receive an e-mail message containing the digital product code that you will use later for activation once the payment is completed. To learn how to get the product please click here

Discription

* The first book to cover events management from a research angle * Includes a number of case studies to provide a well-rounded approach to the subject * Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology

ISBN 9781780642529
EISBN 9781780642536
Author Rebecca Finkel
Publisher CAB International

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