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When Ian Fuhr started out as a businessman 40 years ago, the secret of his success was already cemented in two traits – humility and a desire to break the rules. A spirit of fearlessness, fun, honesty and respect has underscored his every venture, which spans the music industry, discount department stores, a labour relations consultancy and, eventually, South Africa’s biggest beauty chain, Sorbet.

In Get that feeling Ian shares the principles that have guided him over the years and takes the reader through the arduous but fulfilling process of building a pioneering people’s brand that was born on a dream and built on a ‘feeling’. By emphasising customer service and putting people before profit, his vision holds valuable lessons for entrepreneurs who are keen to make a sustainable contribution to South Africa’s economy.