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BE DiFFERENT or be dead: The Audacious ‘Unheard-of Ways’ I Took a Startup TO A BILLION IN SALES  provides practical and proven ways for organizations and professionals to be unique, stand out from their competition in a compelling, relevant way and achieve staggering success. The practices presented in this colossal how-to guide come from the rich, deep and vast ‘in the trenches’ experience of Roy Osing. Roy is an executive leader and entrepreneur with over 40 years of success who has successfully navigated his businesses and his career through times of uncertainty, unpredictability and chaos. His work is unmatched in the world of business advice and personal counsel. BE DiFFERENT or be dead is the only one of its kind that reveals simple winning ways to create a competitive advantage and achieve unmatched performance in business planning and execution, marketing, sales, and customer service. Roy provides a fascinating roadmap for individuals to follow to become truly audacious leaders and have breakthrough careers. These powerful tools and brilliant solutions simply cannot be found in a single package anywhere else; this is a once-in-a-lifetime opportunity that can’t be missed. BE DiFFERENT or be dead is for executives, managers, business owners, employees, entrepreneurs and professionals all searching for a way to make their way in this crowded world and achieve superior form. Being unique and standing out are the simple ways to achieve this goal; BE DiFFERENT or be dead provides an exciting and trustworthy path to get there.