This practical guide leads you through all the issues you will face in developing new marketing opportunities in foreign markets. From initiating a project, to sampling and analyzing data, to taking advantage of your knowledge by approaching the market; this book is your guide to understanding and overcoming the most pressing issues that international marketers face.
| ISBN | 9781606490259 |
|---|---|
| EISBN | 9781606490266 |
| Author | S. Tamer Cavusgil; John Riesenberger |
| Publisher | Business Expert Press LLC |
