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This classic book is updated with timeless wisdom for today's Native Advertising conditions...

This book includes updated documents, whose perspective incorporates the realities of today's marketplace, draws parallels between Strickland's examples and today's headlines, and gives readers a more thorough understanding of how to apply Stricklands principles.

Vital and indispensable, this edition of 'The Native Advertising Handbook' is the most important book you will ever read on how to reach your Native Advertising goals.