A thorough understanding of the basics of marketing is essential for any marketing practitioner and student of marketing. Marketing: An Introduction is a valuable tool which describes the foundational aspects of marketing and enables a basic understanding of this field. This book has a strong focus on the principles of marketing, the importance and use of social media, and the integration of marketing principles with other business functions.
| ISBN | 9781485130352 |
|---|---|
| EISBN | 9781485130369 |
| Author | Michael Cant |
| Publisher | Juta Law |
