No business exists in a vacuum – it is impacted on by a constantly evolving world which presents new challenges and opportunities every day. To cope with these, a business should be proactive and adaptive, not just at an operational level, but at a functional and strategic level as well. Business Management: A Contemporary Approach focuses specifically on the functions of the business organisation and how to respond to changes in the micro- and macro-environment, and in the market.
ISBN | 9781485125136 |
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EISBN | 9781485129882 |
Author | J Nel, A de Beer |
Publisher | Juta Law |