Discription

There is a complex interaction between public relations and journalism, and students of these subjects need to know about both. Dynamics of Public Relations and Journalism 4th edition unravels and explores these two worlds to enhance the journalistic skills of Public Relations students, at the same time providing students of Media Studies with invaluable insights into the complex, multidisciplinary field of Public Relations. This book highlights the interdependency of the two professions and explains – clearly, simply and succinctly – the need for their smooth synergy.