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Students will love learning from this fantastic introductory text. Its novel 'mindbugs' approach uses quirks of the mind to lend insights into how the brain works, making it both original and cutting-edge. Written by psychology superstars, this edition has been adapted for a British/European audience by high-profile professor of experimental psychology, Bruce Hood, Bristol University. It is written in a truly engaging style which students will find fresh, entertaining and accessible. The book is strong on the real-world applications of psychological science from around the globe, whilst placing each area of psychology firmly in historical context. It is the only adaptation of a new book rooted in the research methodologies and student experience of today.