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Using Macmillan's highly touted LaunchPad to deliver superior content online, Speech Craft engages students with a contemporary edge and a focus on connecting with the local community. It’s a public speaking textbook unlike any other. Joshua Gunn’s distinctive style and strong scholarship are paired with compelling visuals to prepare students for public speaking situations in their own lives, whether they are giving a toast or presenting to the class. Wildly successful in its first edition, Speech Craft has drawn accolades from instructors around the country for its distinctive personality, student-friendly tone, and support for teaching the public speaking course both face-to-face and online. The second edition explores public speaking as advocacy and pays careful attention to diversity, empowering students to make ethical connections with their audiences and meaningful differences in the world around them. A robust and powerful digital package, LaunchPad for Speech Craft supports instructors and students with the video assessment program powered by GoReact, thoroughly revised LearningCurve scenario-based questions, video speech clips, and more.