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This core textbook offers an introduction to the basics of statistics that is uniquely suited to behavioural science students. The book offers coverage anchored to real-world stories, a highly visual approach, helpful mathematical support, and useful step-by-step examples.  The book focuses on emerging trends that are redefining contemporary behavioural statistics.This textbook helps you get to grips with a challenging subject in an enjoyable and engaging way.  The book can also be purchased with the breakthrough online resource, LaunchPad, which offers innovative media content, curated and organised for easy assignability. LaunchPad's intuitive interface presents quizzing, flashcards, animations and much more to make learning actively engaging.