Discription

Light on the fluff; solid on the basics: 3e is concise, yet thorough. It presents basic concepts and current theory along with memorable and up-to-date retail practice examples and cases. Uses an Integrated Retail Management flow chart to depict retail functions. Most retail texts present students with a series of chapters that provide useful information but fail to explain how the various activities involved in retailing affect each other. The authors' approach is to offer the student an overview of the retail process through the use of an integrated retail management (IRM) plan. The steps involved in retailing as presented in the text are tied together through the IRM plan. And e-tailing is included throughout the text and not treated as a stand-alone chapter. This helps emphasize that e-tailing is a form of retailing that uses many of the same models as other forms.