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Marketing in the 21st Century

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Expire in November, 06 2024

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Lifetime

280.17 SAR

Inclusive of VAT


Note: This product is digital and will be delivered through the e-mail that was entered when registering on the site, you’ll receive an e-mail message containing the digital product code that you will use later for activation once the payment is completed. To learn how to get the product please click here

Discription

With this 12th edition, Joel Evans and Barry Berman continue to deliver a comprehensive, yet reader-friendly, look at the field of marketing. Known for providing current, real-world examples and cases, the authors also take advantage of our online publishing model and provide carefully selected links to videos, web-sites and articles that provide students with real-time lessons in marketing. Supported by a complete list of instructor ancillaries as well as student supplements including a unique Student Portfolio for Marketing Planning.

ISBN 9780996095402
EISBN 9781954156333
Author Evans, Joel R.; Berman, Barry
Publisher Textbook Media Press

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