Discription

Strategic Management provides a theory-based, but hands-on approach to the study of strategic management. Emphasizing strategy development in highly competitive environments, it applies traditional theoretical principles and frameworks to today's dynamic business climate. It uses value creation and resource-based sustainability as central integrating concepts. This enables a broad discussion of stakeholders and organizational goals, as well as in-depth exploration of the foundation of superior long term performance. This book is strongly grounded in contemporary strategic management theory, but it also has a very practical bent. Chapters provide guidance on actually putting the frameworks to use (e.g., steps to conduct an industry analysis, how to do a resource analysis, how to conduct a value chain analysis) along with examples of how to do so. Classroom-tested and peer-reviewed, the author employs a lively and engaging writing style that will appeal to students and instructors alike.