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This no-frills guide to public relations (PR) will help launch students into their first PR jobs. Through an honest, boots-on-the-ground account of two decades working in PR, Amy Rosenberg teaches readers how to work with bloggers, podcasters and traditional media to gain press coverage, organic SEO and better working relationships.
The media etiquette rules woven throughout provide structure to an increasingly vague job function, which will in turn build confidence. Beyond how to contact the media, write press materials, and plan ahead, the book covers how to use PR to boost: Search Engine Optimization (SEO), Social Media and Content Marketing.

Ultimately, this guide serves as a tough-loving mentor for anyone trying to get ahead in PR or marketing by offering tested methodology and a fresh perspective. With newsrooms dwindling worldwide, this is now more important than ever.