CONSUMER PSYCHOLOGY/CONSUMER BEHAVIOR--How Humans Think, Feel, and Act in the Marketplace.
5
5
The Book presents comprehensive treatment of topics in Consumer Behavior, but written in LESS Textbookish prose style.
ISBN | 9781735983905 |
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EISBN | 9781735983929 |
Author | Jill Avery, Robert Kozinets, Banwari Mittal, Priya Raghubir, Arch Woodside |
Publisher | Open Mentis |