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ONLINE COFFEE AFICIONADOS—A Netnography Study CB5e From Consumer Behavior / Behaviour by Jill Avery et al

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Discription

This essay is an anlaysis of online coffee communities. Read and delve into enough of them, and you will begin to build some of the deeper insights that mark the best marketers. This work of understanding online communities is part of a new approach to consumer research called netnography. This essay illustrates how this is done.

ISBN 9781735983905
EISBN 9781735983707
Author Robert Kozinets, Ph.D. (Univ. of Southern California)
Publisher Open Mentis

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