Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers


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Disruptive new business models for winning in changing markets are the critical need of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation offers students powerful, simple, tested tools for understanding, designing, reworking, and implementing new business models

ISBN 9780470876411
University Saudi Electronic University
College Administrative and Financial Sciences
Department التجارة الالكترونية
Course Code ECOM421
EISBN 9780470901038
Author Alexander Osterwalder, Yves Pigneur
Publisher Wiley Professional Development (P&T)

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